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ISSN: 2333-9721
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Journal of International Marketing

ISSN Print: 1069-031X

ISSN Online: 1547-7215

主页: https://journals.sagepub.com/loi/jiga

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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

Jan-Benedict E.M. Steenkamp

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

Anastasia Stathopoulou,George Balabanis,Jiayu Qiao

Understanding Cultural Differences in Consumers’ Reactions to Foreign

Helena F. Allman,Kelly Hewett,Mandeep Kaur

Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

Dirk Totzek,Katharina Maria Hofer,Lisa Maria Niehoff-Hoeckner

Consumer Responses to High Service Attentiveness: A Cross

Hean Tat Keh,Lijun Zhang,Maggie Wenjing Liu

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

Constantinos N. Leonidou,Huong Thi Thanh Tran,Nicholas G. Paparoidamis

International Marketing Strategy in Emerging

Saeed Samiee,Suthawan Chirapanda

Spatial Distance Construal Perspectives on Cause

Robin A. Coulter,Yuliya Strizhakova

The Balancing of Country

David A. Griffith,Hannah Soobin Lee

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Leonidas C. Leonidou,Olga Kvasova,Paul Christodoulides,Sergii Tokar

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

Deepak Sardana,George F. Watson,Helen Perkins,Robert W. Palmatier,Scott Weaven

Opportunity Discovery and Creation as a Duality: Evidence from Small Firms’ Foreign Market Entries

Masoud Karami,Oscar Martín Martín,Sylvie Chetty

Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors

Angelina Nhat Hanh Le,Julian Ming-Sung Cheng,Shadab Khalil,Wesley J. Johnston

How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development

Jason Lu Jin,Kevin Zheng Zhou,Min Ju

Consumers and Brands across the Globe: Research Synthesis and New Directions

Ceren Hayran,Gülen Sarial-Abi,Zeynep Gürhan-Canli

An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions

Blake Runnalls,Brian Chabowski,G. Tomas M. Hult,Neil A. Morgan,Pinar Kekec,Travis Walkowiak

Global Customer Engagement

Anita Pansari,Shaphali Gupta,V. Kumar

Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

Andreas Pinkwart,Christian M. Ringle,Dorian Proksch,G. Tomas M. Hult,Joseph F. Hair,Marko Sarstedt

“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

Adamantios Diamantopoulos,Vasileios Davvetas

The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions

Man Yang,Peter Gabrielsson

Special Issue on the Future of International Marketing: Trends, Developments, and Directions

Constantine S. Katsikeas

Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures

Aiqi Wu,Lianxi Zhou

Social Media Ties Strategy in International Branding: An Application of Resource

Bing Liang,Hongxia Zhang,Hongzhi Gao,Mary Tate,Shijiao Chen

How Shopping Mall Service Quality Affects Customer Loyalty Across Developing Countries: The Moderation of the Cultural Context

Delphine Godefroit-Winkel,Fatou Diop-Sall,Mbaye Fall Diallo,Souad Djelassi

Culturally Contingent Electronic Word

Hsin-Chen Lin,Manohar U. Kalwani

Middle

Erin Cavusgil,Ilke Kardes,S. Tamer Cavusgil,Seyda Deligonul

Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M

Abdul R. Ashraf,Luciano Lapa,Narongsak (Tek) Thongpapanl,Viswanath Venkatesh

Toward a Yin

Hongzhi Gao,Monica Ren,Qing Miao

Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries

Elison Ai Ching Lim,Shankha Basu,Sharon Ng,Shilpa Madan

Marketing Capabilities in International Marketing

Hui Feng,Kimberly A. Whitler,Neil A. Morgan

A Cross

Charles Dennis,Charles McIntyre,Eleftherios Alamanos,Gemma García Ferrer,J. Jo？ko Brakus,Tamira King

©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705