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OALib Journal期刊
ISSN: 2333-9721
费用：99美元
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Tr？i？te/Market
ISSN Print: 0353-4790
ISSN Online:
主页:
http://hrcak.srce.hr/trziste?lang=en
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An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia
Anita Ciunova-Shuleska
,
Nikolina Palamidovska
,
Marija Grishin
Book review: Martinovi , M.: "Marketing u Hrvatskoj – 55 poslovnih slu ajeva"
Andrea Razum
Book review: Engeseth, S.: "Sharkonomics"
Maja Sori？
Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content
Andrea Mu？kinja
,
Ivana First Komen
Application of product life cycle concept to private label management
Sandra Horvat
Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships
Matev？ Ra？kovi？
,
Maja Makovec Bren？i？
,
Anu？ka Ferligoj
,
Jan C. Fransoo
Editorial preface
？ur？ana Ozreti？ Do？en
Business knowledge as a function of development: economic diplomacy in the Republic of Croatia
Mirko Biland？i？
Cultural aspects of decision-making in online purchases
Natalija Guseva
Book review: Grbac, B., Meler, M.: "Metrika marketinga"
Dina Lon？ari？
Review: Macinnis, D.J., Folkes, V.S.: "The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies"
Selma Kadi？-Maglaji？
,
Jasmina Dla？i？
Book review: Previ i , J., Ozreti Do en, ., Krupka, Z.: "Osnove me unarodnog marketinga"
Tanja Komarac
Editorial Preface
？ur？ana Ozreti？ Do？en
A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”
James Carlopio
,
Michael Harvey
,
Timothy Kiessling
Book review: Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy"
Darija Hays
Book review: Dobrini , D. (ur.): "Marketing i baze podataka"
Iva Gregurec
Early warning systems - empirical evidence
Nid？ara Osmanagi？ Bedenik
,
Alexandra Rausch
,
Davor Laba？
Pakistani childrens’ views of TV advertising
Muhammad Kashif
,
Umair Altaf
,
Sajid Ali
,
Umer Asif
Comparison of perceived value structural models
Sun？ana Piri Rajh
Problems of sales force turnover and possible solutions
Tihana Poljak
,
Marija Toma？evi？ Li？anin
Editorial Preface
？ur？ana Ozreti？ Do？en
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis
Mónika-Anetta Alt
Intergenerational influence and rituals - children’s behaviour with new school year
Katharine C. Sredl
,
Ru？ica Butigan
,
Nata？a Renko
Service quality concept and measurement in the business consulting market
Dragan Benazi？
,
？ur？ana Ozreti？ Do？en
Concept of reputation: different perspectives and robust empirical understandings
Goran Vla？i？
,
Josef Langer
The impact of marketing resources on corporate competitiveness
Tamás Gyulavári
,
Zsófia Kenesei
Corporate reputation index: empirical research in banking sector
Damir Grgi？
Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests
Maja ？eri？
,
Irene Gil Saura
Perceived value creation process: focus on the company offer
Irena Pand？a Bajs
Book review: Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"
Iva ？ivalji？
Competitiveness through strategic orientation
Diego Monferrer
,
Maria Ripolles
,
Andreu Blesa
Do we need a new framework for managing Internet marketing activities?
Vatroslav ？kare
Card Product Use and Perception of Marketing Communication by Card Issuers among Students
？ur？ana Ozreti？ Do？en
,
Bernarda Vajda
Role of Relationship Marketing in Small and Medium-Sized Entreprises
Ru？ica Butigan
,
Ivana Mahni？
Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
Ivana First
,
Marija Tomi？
Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis
Matev？ Ra？kovi？
,
Maja Makovec Bren？i？
,
Barbara Moerec
Book review: Grbac, B.: "Izazovi me unarodnog tr i ta"
Ivana Tonkovi？ Pra？i？
Book review: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
Neven Kru？ljak
Tourism Destination Image Formation – The Case of Dubrovnik, Croatia
Tanja Kesi？
,
Ivana Pavli？
Commercial real estate marketing - The importance of office location on corporate image
Petra ？kevin
In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.)
Jozo Previ？i？
Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj"
Tanja Komarac
Determinants and antecedents of sales organization effectiveness
Andrea Razum
Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies
Dario Mio？evi？
Marketing Innovations in Croatia
Ljiljana Bo？i？
Editorial Preface
？ur？ana Ozreti？ Do？en
Implementation of Direct Marketing to the Family as the End Consumer
Lana Kosi？
Analysis of the LOHAS consumer segment attitudes with regard to green brands
Zoran Krupka
,
David Kele？i？
Research on organic food purchase in Croatia
Vesna Br？i？-Stip？evi？
,
Kristina Petljak
Book review; Previ i , J. (ur.): "Leksikon marketinga"
Slaven Ravli？
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