|
|
Go
Apr 17, 2024Open Access
以多模态积极话语分析为理据，探究上海中华老字号的译名现状及存在的问题。本文运用多模态积极话语分析框架，从语言和图像两方面综合分析，通过综合运用语言和图像两方面的分析，本文提出适用于上海老字号的翻译策略，以确保其品牌独特性和传统风格的保留。研究结果表明，多模态积极话语分析是一种有效的工具，可推动上海中华老字号在跨文化传播中取得进展。借助这一方法，有望促使老字号更好地适应国际市场，提升品牌认知度，并实现更广泛的文化传播。
Mar 27, 2024Open Access
This project focuses on the protection and management of Edinburgh’s Old and New Towns, renowned for their historical and architectural significance. Despite global pressures from tourism and commercial development, Edinburgh has established a robust world cultural heritage protection and management system. The approach integrates top-down and bottom-up strategies, involving dedicated municipal officials and an independent organization, the Edinburgh World Heritage Trust. The city’s emphasis on ...
Mar 21, 2024Open Access
Human script has gone through a long process and many developments, eventually evolving into two main branches, namely, the ideograph and the phonography. However, the reasons for the separation of ideograph and phonography, as well as the features of the two, have been the subject of much disagreement in the academic community. Taking Chinese characters as an example for ideograph, English, Sumerian cuneiform, and Phoenician as examples for phonography, this article makes a detailed study of th...
Jan 22, 2024Open Access
Translating film titles into Chinese is a challenging and creative task that requires translators to maintain accuracy at the linguistic level while ensuring effectiveness at the cultural and communicative levels. This paper aims to explore the textual transplant features of translating film titles into Chinese, using the Chinese translation of the movie “Waterloo Bridge” as a case study for in-depth analysis. By examining the language, culture, and communication aspects, we will demonstrate how...
Dec 29, 2023Open Access
In recent years, more and more primary and secondary schools carry out red study travel activities, encouraging students to enhance their perception of red culture through participation in study travel. However, the links in the red study travel have not been agreed upon, resulting in the red study travel not achieving the expected results. This paper takes Jiaxing red study travel activities as the research object, firstly, puts forward the necessity of combining the sense of tourism rituals an...
Dec 27, 2023Open Access
Japanese ancient architecture has a close correlation with Chinese ancient architecture in terms of historical development, and the architectural forms also show similarities. In game design, the creators have a good grasp of some intuitive differences between Chinese and Japanese ancient architecture. However, there are still overlooked aspects, including the spatial layout of architectural complexes, the enclosure styles of courtyards, variations in large roofs and differences in roofing mater...
Nov 28, 2023Open Access
As a Chinese historical cultural heritage, the culture of “rites”, with its profound connotation, not only embodies the Chinese traditional values of the nation, but also exchanges and blends with the traditional Western thoughts and values in a global perspective, thus deeply influencing the lifestyles and behavioral norms of the Chinese and Western nations. In the context of the new era of curriculum ideological and political education, taking Xi Jinping’s cultural thought as a guide, the inte...
Nov 24, 2023Open Access
Shandong Province has a rich cultural heritage and abundant tourism resources. However, the overall comprehensive quality of personnel engaged in the cultural tourism industry in the province is not high, the structure is unreasonable, and there are problems such as talent loss, which can be said to be a shortage of professional talents in cultural tourism. The core of the development of culture and tourism industry is human resources. Based on Shandong Province, this article studies and analyze...
Oct 30, 2023Open Access
The red study tour is an important way to carry out patriotic education for primary and secondary school students with the help of red tourism resources. Intangible cultural heritage is an important cultural treasure of China. The combination of red study travel and non-heritage can make the two complement each other and develop together. The article takes Jiaxing City as an example to explore the significance of combining red study tours with non-heritage and the conditions of policy support fo...
Oct 26, 2023Open Access
During the seventeen years after the founding of New China, under the characterisation and drive of “people’s literature and art”, the cultural practice of red folk art, which carried a new type of national concept by borrowing and transforming the tradition of folk art, came into being. In this practice, Jiashan Tiange (Paddy Song) integrates its own traditions with the national will, and forms a new type of red Paddy Song through the convergence and breakthrough of modern art toward the folk a...
Go
|
|
|
