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Dec 01, 2023Open Access
This study provides a detailed analysis of the differences in consumer insights and purchasing patterns among different generational groups: Baby Boomers, Generation X, Millennials, and Generation Z in the city of Loja, Ecuador. The research objective was to demonstrate that these consumption patterns and perceptions are not uniform across different generations, which can have a significant impact on marketing and sales strategies. A probabilistic sampling design with simple random sampling was ...
Jun 21, 2023Open Access
In recent years, a large number of global cross-border e-commerce shopping platforms have emerged, which has become an important consumption channel for residents. Compared with domestic consumers, overseas consumers are more likely to be affected by various factors when purchasing cross-border e-commerce products. This paper selects three influencing factors: consumer ethnocentrism, consumer animosity and perceptual quality, constructs a structural equation model, and explores the purchase inte...
Jun 15, 2023Open Access
Due to the current increase of social media usage and online advertising, multiple scholars were able to relate this to consumer behavior. This study is done with the aim to investigate the mediating role of FOMO (fear of missing out) and how it intervenes the relationship between social media usage, advertising online, and conformity consumption. The target group of the study is Egyptian Millennials. The researcher collected data from 384 Egyptians from the Millennial group, aging between 25 an...
Jul 21, 2021Open Access
This study built a model including corporate social responsibility (CSR), perception of product quality, consumers’ purchase intention, and tested the influence of the CSR on consumers’ purchase Intention and the moderating effect of perception of product quality through questionnaire method. The results show that CSR has direct positive influence on consumers’ purchase intention, and there are differences in the positive impact on each dimension. The influence of charity, legal and environmenta...
Jun 16, 2021Open Access
The “rural revitalization strategy” put forward in the report of the 19th national congress has pointed out the direction for the steady development of the rural economy. At present, the academic circle has done a lot of research on the five dimensions of the concrete implementation of the policy, but it has neglected the female consumption view under the influence of the policy. The female consumption view, which accounts for half of the rural population, has a great influence on the family and...
May 31, 2021Open Access
The outbreak and declaration of COVID-19 by the World Health Organization (WHO) as a global pandemic has had major effects on many stakeholders of the world economy, one of whom is the consumer. This perspective therefore intends to inform on the incidence of COVID-19 and report on consumers reaction and response.
Apr 30, 2021Open Access
Consumer trust with online shopping is directly dependent on a few factors. There is a constant dilemma in the market related to the question which online shopping determinants affect the customer trust. Online purchasing is becoming increasingly common as a purchasing mode. This paper deals with the analysis of customer satisfaction, with the aim of utilizing the empirical research on the Kosovo market in COVID-19 period in order to determine the connection between customer trust and certain de...
Feb 26, 2021Open Access
As the salary rise for teachers has been an on-going issue, the researchers studied the spending habits of the teaching personnel and their reasons in borrowing money from financing institutions. This study was conducted in twenty-two public schools in Palayan City with a total of one hundred seventy-seven teaching personnel as respondents. Descriptive research was used in this study through survey questionnaire and interview method in order to reveal the relationship between variables and to an...
Feb 19, 2021Open Access
This study discusses on the identification of the tourists’ destination satisfaction attributes and the influence of these factors on their revisit intention to Nepal. This study used the survey methodology for data collection and involved the distribution of self-administered questionnaires to a sample of tourists. An exploratory factor analysis, with principal component analysis and varimax rotation, was used to extract significant factors related to satisfaction with destination features. Usi...
Jul 31, 2019Open Access
China has become a major player in the global economy over the past decade. Recent political turmoil between China and the US coupled with the rising rates of China’s currency has prompted the Chinese government to invest in building brand equity among Chinese brand names (Si, 2014). In spite of mak-ing large financial investments, setting up corporate headquarters in the US, and receiving con ...
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