Competitividad de la producción de mango (Mangifera indica L.) en Michoacán

mexico has been the leading import supplier of mango with an import market share of 56 percent for mangoes to usa. since 2000, however, other countries, such as brazil, peru, ecuador, and belize, have also increased their share of the growing u.s. import market for this fruit. michoacán is one of the more important mexican producers. due to the importance of this product, the research objective was to analyze the competitiveness of mexican mango in front of its main competitors and to analyze the profitability in the region. the mexican competitiveness at international level was estimated with the indices of revealed competitive advantage. at regional level, the profitability was estimating in 214 farms. mexico has competitiveness with a negative tendency in relationship to brazil and india. mangoes are profitable for the region; nevertheless, the utilities are low due to the high costs per tons and low productivity.