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Valoración económica de los beneficios de un programa de recuperación y conservación en el Parque Nacional Molino de Flores, MéxicoDOI: 10.5154/r.rchscfa.2010.05.033 Keywords: contingent valuation, binomial logit, willingness to pay. Abstract: an economic estimation was made of the social benefits generated by the implementation of a recovery and conservation program which has impact on the attributes of the molino de flores national park (mfnp). using the contingent valuation method, it is concluded that the mfnp has a conservation value of us$ 384,000 per year, and a value in perpetuity of us$ 4' 266, 667. also estimated was the potential entrance fee to the park at mex$24; value a person attaches to the benefit. the rate was estimated using a binomial logit model and the variables hypothetical price to pay, income level, educational level and environmental perception.
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