Gest？o da intera？？o Universidade-Empresa: o caso PUCRS

society started to require from universities collaboration to foster its economic and social development, besides the development of human resources, reinforcing the academic contribution importance to the innovation system. this article describes a single case derived from qualitative data collected in a private university. results show that this university is adapting to the new context and promoting activities to internalize, in the academic community, concepts as innovation, entrepreneurship and entrepreneurial university.