Identifying Factors Leading for Job Motivation and Better Performance in the Ipko Company

Employee’s motivation has a great importance for the future of the organization and achieving its goal. To provide good and services quality, it is important to develop strategies influencing staff motivation for better performance. The main task of manager is to understand the motives of employees and pay attention to how individuals can be better motivated by means such as incentives, rewards, and leadership and ensure that individuals give consistent results with management’s expectations.The study aimed to determine the major motivating factors and employees' job perception, attitudes and motivation. An exploratory quantitative research was carried out among employees in the Ipko Company in Kosovo so as to identify entry points for developing strategies that improve staff performance in workplace. In this paper were interviewed non managerial staffs of the Ipko Company. The study showed that motivation is influenced by both financial and non-financial incentives. The main motivating factors for employees were salary, achievement, recognition, work conditions, work itself. The main discouraging factors were related to promotion and advancement, performance appraisal, interpersonal relation, insufficiency and unfairness of rewards.Activities associated with appreciation such as performance management are currently not optimally implemented, as employees perceive inequity in the allocation of rewards, not offered the opportunity of effective promotion and career advancement and performance appraisal as not useful. The kind of non-financial incentives identified should be taken into consideration when developing HRM strategies.