Error Grasp to Utilize Intellectual Property of Old-line Enterprises of Traditional Chinese Medicine
中医药老字号企业运用知识产权的误区

The old-line enterprise of traditional Chinese medicine (TCM) is an important TCM inheritance carrier. It has two basic characteristics, which are special product and excellent service. Many old-line enterprises always concentrate on product sales, but ignore the important role of their own products in the competitive market. They only pay attention to drug market, but ignore the influence of their product name in other areas, the cultivation of their own features about means and the form of their service. These old-line TCM enterprises have not made the choice of protection ways which match characteristics of the nature of the intangible asset. All these subjective cognizances weaken the competitiveness of old-line TCM enterprises in the market.