Challenges in Improving Energy Efficiency in a University Campus Through the Application of Persuasive Technology and Smart Sensors

The impact of energy consumption and carbon emission in the UK poses a grave challenge. This challenge is particularly high amongst residents of university campuses, where usage of electricity and carbon emission remain invisible to the students. In student residential accommodation, personal choices and social influences affect electricity consumption and ultimately the resultant reduction in carbon emissions. Therefore, innovative solutions are required to change students’ energy consumption behavior, and one promising part of the solution is to present real-time electricity consumption data to students in real-time via a dedicated web platform, while, at the same time, appointing an energy delegate in each hall to induce motivation among the students. The results of some interventions show that immediate energy feedback from smart meters or display devices can provide savings of 5%–15%. However, the situation is different; with the complexity in behavior of our target groups “the students who are living in the halls of residence”, there are economical and environmental aspects to be addressed in these issues, in the campus halls of residence. Therefore, we propose a system to address this issue, by applying smart sensors (real-time electricity data capture), integration of dedicated visual web interface (real-time electricity feedback display) and an appointed energy delegate in each hall (a motivator). It is expected that this will motivate students living in the halls of residence to reduce their electricity wastage and, therefore, control the energy cost and also reduce the carbon emissions released into the environment. In the present research, we focus on the University of Kent, Canterbury campus to study energy conservation and carbon emission reduction strategies.