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Influence of Retail Store Design on the Performance of Retail Store Managers

Keywords: Store experience through design , Design and employee experience

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Abstract:

The purpose of this study is to examine the influence of retail store design on the performance and job satisfaction of retail store managers. A structural equations model is tested with 200 managers of a large supermarket chain. Moderating effects of crowding and perceived control on design satisfaction are examined. Managerial implications for strategy and theoretical contributions are discussed.

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