Website Content Accessibility of Banks Websites in Pakistan Using WCAG 2.0

Over the period of time technology has become indispensable for us. It may not be untrue to say that technology and Internet rule human’s life now. Many people cannot even visualize their lives without Internet these days. Internet makes available access to social networking, news, email, ecommerce business, and entertainment etc.According to the survey, there are almost 650 million people with diverse disabilities around the world. Only if developers make little more effort, most of the content of a website can be made accessible to people with disabilities like everyone else. This study shows that currently most websites in Pakistan have an accessibility barrier that makes it difficult for people with disabilities to use the websites. Though number of softwares are available to support special people in their daily web usage, lack of developers concern often seem to limit the use of these software. This paper explores and examines the accessibility issues of different financial websites of Pakistan. The study is conducted on the basis of Web Content Accessibility Guideline version 2.0, using multiple web accessibility tools. It identifies the major problem of accessing website content to those who have hearing, listening, impairments or other physical disabilities. Intent of this study is to highlight the ignorance of government and common people towards people with disabilities. Slight concern of developers during website development can help these people in their website usage significantly. Detailed results are presented after comprehensive evaluation of many financial institutions websites against WCAG 2.0