Venticinque chili di bellezza: Berlusconi e il libro emblema del

During the G8 meeting in L'Aquila in July 2009, the Italian premier Silvio Berlusconi gifted the leaders with L’invenzione della bellezza (The invention of beauty), a ‘monstre’ book published by Marilena Ferrari-FMR. The article focuses on both the physical description of this book and, above all, on its value as an emblem of the Berlusconian era in which communication becomes the absolute value in aesthetics as in politics.