An Investigation into Eco-tourism Potential of the Alamut Region of Iran using SWOT Analysis Model

The present research examines the potentials and limitations of tourism in the Alamut region, offering suggestions and strategies for the promotion of tourism in this region. Research methodology adopted in this study is based on analytical-descriptive approach. To formulate and establish a sound research theoretical framework as well as to review the research literature, a questionnaire tooling method was used and the results were analyzed using the SWOT technique. While introducing the tourist attraction in the province, the influential factors in the region categorized into the four headings of: strengths; weaknesses; opportunities and threats were included in our considerations and strategies or guidelines for a sustained tourism development in the region provided. The research findings, taking into consideration the present status of the Alamut region, indicate that despite the fact that the region houses a great number of ancient sites and monuments and enjoys a high level of bio-diversity resources, making it the ideal candidate to be transformed into an exemplary tourist attraction pole, it is faced with major obstacles to reach this goal. In order to remove some of the problems of the region, strategic factors were analyzed and priorities delineated. The findings indicated that a focused attention and description of the values of the region is alleviated through the holdings of seminars or meeting and conferences as well as paving the way to give cultural knowledge and understanding to prevent inflicting widespread damages to the environment; to establish hotels; to provide welfare facilities and introduce natural resources as well as historical sites and their ancient heritage.