Knowledge Transfer in Virtual Communities

Increasing development of information and communications technology, continuously transform how the world transmit, receive and manage information. Knowledge transfer switch from classic source - passive receiver to a more complex model, where each receiver can become a new source that regenerates and is thought to enhance the information received by adding its own added value and further resending it to an enhanced group of new receivers, often bigger than initial group. A current study performed jointly by State University of Milan and Facebook revealed that the degree of separation between any two people fell through six levels (as Stanley Milgram's theory, 1960) to less than four between Facebook users, shows that new patterns of social communication tend to transform humanity from a sum of individuals in a common consciousness, able to act in the common interest of humanity.