Empirical Study of Airline Service Dimensions in China

With the rapid growth of China's national economy and the improvement of people's living standards, airline market has increased quickly, understanding customer demand of airline market is critical to the industry development. In this paper, a empirical study of airline service demand in China is explored with factor analysis, and five dimensions are extracted which named with Comfort need, Safety and Convenience need, Time need, Brand and promotion need, and Price need. The result verifies some former research, and shows some difference with developed countries.