DEVELOPING THE STRUCTURE OF A CONCEPTUAL MODEL OF A COMPUTERIZED SYSTEM OF ENTERPRISE СOMPETITIVENESS ADAPTIVE MANAGEMENT

The article deals with the stages of developing the structure of the conceptual model of a computerized system for adaptive control of the enterprise’s competitiveness. An integral indicator of enterprise competitiveness efficiency management (ECEM), which, in author’s mind, objectively reflects the actual control process is introduced taking into account the strategic positioning of companies in the developed market segment. The indicator ECEM shows as a whole not only the magnitude of the integral indicator of the enterprise competitiveness, but also the strategic positioning of companies in the market. Thus most of the calculations of this indicator are based on data from the monthly accounting records of enterprise rather than on expert data. The structure of the computerized conceptual model of enterprise competitiveness adaptive control is developed and general requirements that enable real-time tracking of changes in production and consumer market are formulated.For the organization of adaptive control of the enterprise competitiveness the conceptual model of the system has to include:enterprise competitiveness control module;current enterprise competitiveness evaluation module;module of calculating the trend of enterprise competitiveness;module of correction of enterprise competitiveness parameters.The algorithm of functioning the adaptive control system of enterprise competitiveness is developed.