THE DIVERSIFICATION OF TRADE ORGANIZATIONS

The interpretations of concept "diversifications" are investigated. The presented author’s determination allows to differentiate the system of diversification depending on the sphere of activity on "diversification of operating activity" and "diversification of financial activity", that enables to provide more rational use of material, technical and financial resources.The specific realization of diversification in the field of appeal is considered. Theoretical and practical recommendations for the system of financial and economic activity in the conditions of integration in outer economic space are presented. The perspective of enterprises integration and establishments of multi-profile subjects of appeal sphere is marked.The priority of additional services development that are not characteristic for the appeal sphere is determined, namely: services, complex operations in warehousing and transporting, storage and treatment, accounts registration and expedition etc. Basic factors, braking introduction of the diversification system of formation sources of financial resources of appeal sphere subjects, are investigated.