Demand Situation and Countermeasures Research on the Sports Service Products of Rural Residents

The perspective of this topics are from the consumer demand preferences and on the basis of extensive collection of literature. It utilizes documentation, surveys, expert interviews, mathematical statistics, comparative analysis and systems analysis and other research methods to study the characteristics of demand preference and consumer behavior of sports service products from the rural residents. It also suggests countermeasures and suggestions on the development of sports service products market for rural residents to satisfy the sports service demands of rural residents. Key words: Rural residents; Sports service market; Sports service products; Demand preferences