THE ODI IMPACT OF A STRATEGIC MANAGEMENT PLANNING PROCESS ON EMPLOYEE MOTIVATION, SATISFACTION, ENGAGEMENT, AND INNOVATIVE BEHAVIORS: A CASE STUDY OF A FAMILY-OWNED SME IN THAILAND

This action research study examines the organizational development intervention (ODI) impact of a strategic management planning process (SMPP) on motivation, satisfaction, engagement and innovative behaviors as well as its impact on the relationship of motivation, satisfaction, and engagement with innovative behaviors in a SME firm. This study provides clear evidence that SMPP can also change or improve behavior of people in the organization and indicates that there are some influence on motivation, satisfaction, engagement and innovative behaviors. The results further indicate that the introduction of SMPP strengthen relationships between motivation and innovative behaviors, satisfaction and innovative behaviors, and engagement and innovative behaviors.