PREDICTORS OF JOB SATISFACTION in TURKISH SPORTS MEDIA

The purpose of this study was to determine the job satisfaction level of personnel working in sports media and to determine the predictive values of demographic variables {Media Segment, Position, In-service Education, Experience (Master, Intern, & Assistant), Education level, Job Selection Condition, Turnover (Non, Moderate,& High), Age (Young Adulthood, Middle, & Late Adulthood) on their intrinsic, extrinsic and overall job satisfaction levels.The sample of the research was composed of 144 media workers from 7 national broadcast and 9 national print media organizations. Minnesota Job Satisfaction Questionnaire (short-form; Weiss, et al., 1967) were used as data collection instrument. In the statistical analysis of the study descriptive statistics and hierarchical regression analysis was conducted to the data.According to the results, Model 1(Media Segment and Position); Model 2 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant); Model 3 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant), Education level, Job Selection Condition) were significant determinants of intrinsic, extrinsic and overall job satisfaction. On the other hand, the variables of Model 4 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant), Education level, Job Selection Condition, Turnover Dummy I (Non vs. Moderate), Turnover Dummy II (Non vs. High), Age Dummy I (Middle vs. Young Adulthood), Age Dummy II (Middle vs. Late Adulthood) did not provide significant value as indicators to predict job satisfaction. Result showed that position, in-service education and job selection condition were most prominent predictors of job satisfaction in sport media. This result provided valuable information for candidate employees and managers who will be interested in seeking career opportunities media sector.