Legal Issues Research in the Search Engine Marketing

The development of e-commerce has been a threat to the security of personal privacy, nowadays it is relatively weak for the foundation of network privacy protection in China, that needs further improvement and development. This paper has analyzed reasons which were caused by a variety of infringement phenomena of e-commerce privacy, and carried out measures of privacy protection in e-commerce. Key words: E-commerce; Network privacy; Information security technology; Secure protocol; Safety measures