STRATEGI PENINGKATAN DAYA SAING PERUM BULOG

This research tries to explore the strategy to increase competitiveness of Perum BULOG after the status change. The goals of this research are to: 1) to analyse Perum BULOG's roles and function in the present and the future. 2) to analyse internal factors of Perum BULOG for increasing competitiveness; 3) to analyse policies needed for increasing competitiveness of Perum BULOG and 4) to formulate BULOG's strategy to increase competitiveness of Perum BULOG. This research was conducted using Analytic Network Process (ANP) method. The data were taken from relevant literatures (BULOG annual reports, textbooks, magazines, and relevant internet information), indepth interview, Focus Group Discussion (FGD), and experts panel. The research has shown that business PSO suggested by strong commitment of the government become priority function of Perum BULOG for five years to come; learning & growth as well as internal process aspect is the most important aspect. Value creation strategy is the best alternative strategy to increase BULOG's competitiveness.