Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil

The role of SMEs can be said to be very important in the national economy. The role is mainly in the aspects such as increased employment opportunities,equity, income ,rural economic development ,and increase non-oil exports. Entrepreneurship is the ability to be creative and innovative basic, tips, and resources to look for opportunities to success. The essence of entrepreneurship is the ability to create something new and different through creative thinking and innovative action to create opportunities. The purpose of the study include: first to identify and analyze variables influence creativity and innovation simultaneously towards entrepreneurship. Second, to identify and analyze variables influence creativity partially towards entrepreneurship. Third, to identify and analyze the innovation variables the partial effect on entrepreneurship. Fourth, to identify and analyze the dominant influence between creativity and innovation of entrepreneurship. Location of the research done on small welding shop in the district of Malang regency Pujon. Number of respondents 53. This type of research is exploratory. Types of data used is data collected by primary and save a list of questions. The results are as follows: first, variables influence creativity and innovation simultaneously towards entrepreneurship. Second, creativity variables partially influence on entrepreneurship. Third, innovation variables partially influence on entrepreneurship. Fourth, innovation variables have the most impact on entrepreneurship.