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Sociosfera 2012
Electronic media: the problem of choosing research approachesKeywords: electronic media , the relevance of the conceptual and practical research , mechanisms of medial reflection Abstract: Mediatization of society is one of the main factors of structural changes in the design and construction of cultural experiences. It is a transdisciplinary research object of interest. Electronic media are considered in the context of problem study of the mechanisms of medial reflection.
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