A COMPARISON ANALYSIS ON THE INTENTION TO CONTINUED USE OF A LIFELONG LEARNING WEBSITE

Previous research studies, which were performed under different task environments, identified avariety of factors that can affect student satisfaction with e-learning courses. Lifelong e-learningcourses can be different from typical e-learning courses because they are designed to provide"lifelong, voluntary, and self-motivated" pursuit of knowledge for either personal or professionalreasons. This study uses three popular behavioral models to identify factors that can affectstudent intent to continue in a lifelong e-learning course. The study integrates elements of theTAM, TPB, and PCI models to create a research model. The study uses the research model topredict student intent to continue in a lifelong e-learning course. The study uses randomselection to choose students from members of the SME Online University in Taiwan. The studyuses a survey to collect information concerning student intent to continue in a lifelong e-learningcourse. The study uses a partial least squares structural (PLS) model to analyze survey results.Study results show that two factors (perceived usefulness and compatibility) have significantimpacts on student intent to continue in a lifelong e-learning course. Study results also show thatthe PCI model predicts student intent to continue in a lifelong e-learning course more accuratelythan the TAM and TPB models.