MAKING STRATEGIC DECISIONS ON B2B E-COMMERCE MODELS: AN EMPIRICAL STUDY ON AUSTRALIAN AGRIBUSINESSES

While the adoption rate of electronic commerce by organizations has grown significantly over the years and that they have achieved substantial savings and benefits, it has also presented numerous new challenges for them to conduct business activities in the electronic environment. This trend has prompted a need for existing business models to be reviewed, including the adoption of appropriate e-commerce models which is important for organizations to maximize their success in the electronic environment. This research investigates the factors influencing the selection of electronic commerce models in a business-to-business electronic environment by using depth interviews and case studies conducted with agribusinesses in Australia. The findings revealed 14 factors as being important to the selection of electronic commerce models, and this type of strategic decision is usually influenced by a combination of these factors and not just by a single dominant factor.