ANALYSIS OF ONLINE SURVEY SERVICES FOR MARKETING RESEARCH

The online population has led to an increase in the use of online surveys, which have been a good alternative to capture data from the Internet with regard to collecting and filtering information.The contribution of this paper is an analysis of current free online survey solutions, showing their advantages, disadvantages and, mainly, the restrictions of free and even paid plans in integration with social networks. The information, already available on social networks, was not used in parallel with surveys; however, it could be implemented in some contexts to increase the analysis process of quantitative and qualitative marketing research as well as increase consumer sampling numbers. The social networks are present today, so they could be more explored in current surveys.