FACTORS INFLUENCE CONSUMERS' INTENTIONS TO REPURCHASE ONLINE IN MALAYSIA

The Internet revolution has created more opportunities for businesses and individuals to explore new ways of life, and online business is a key aspect of these new forms of living. Online transaction systems enable users to buy and make payments for products and services using the Internet platform. While there is increasing research about online business, little research has focused on specific repurchase perspectives in the Malaysian context. This study examines the factors that influence consumers’ intentions to repurchase products and services online. The research framework is grounded in an extended Technology Acceptance Model (TAM). We selected a sample of 350 participants using a snowball-sampling method. We then used a personal administration approach to collect 102 valid responses. Collected data were analyzed using regression techniques. Eight significant hypotheses emerged. This research provides useful information for online businesses in developing key responses to consumers’ needs and in building capabilities to create and maintain competitive positions in the online marketplace. This study also provides synthesized literature relevant to the subject area, which would be critical for future research.