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THEORETICAL ASPECTS OF THE FEASIBILITY OF INNOVATIVE BUSINESS STRATEGIESKeywords: innovative projects , long-term goals , innovation strategy , the effectiveness of projects , project feasibility study , evaluation methods , innovation , evaluation criteria , financial practices , innovation policy Abstract: In this paper substantiated methodological approaches to evaluating the effectiveness of innovative projects. In a market businesses need to take into account the orientation of the long-term goal. There is a problem of choice of innovative strategy as the direction of enterprise development. At each level of management (the national economy, region, enterprise) innovation strategy has its own characteristics.
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