YOUR SELF CALLS YOU BACK IN ONE MOMENT. THE PRESSURE OF IT TECHNOLOGY TO THE IDENTITY AND SOCIAL BEHAVIOR.

The article is focused on the problems of the interaction between Self, Self-concepts, Self-believes with IT objects. In reference to the views of Self by William James, Russell Belk, Hazel Markus and Alvin Toffler the research described below give the picture of change in Self structure among the Polish Internet users. The intensive impact between the Self-concepts and IT technology is still getting stronger. The most important results:1. Over 1/5 subjects, users of the mobile phone and Internet, treat the mobile phone as the part of their Self-identity.2. 11% subjects treat the mobile phone as the part of their Self and without of this part the existence is impossible at all.3. 18% subjects, treat the memory and data of the mobile phone the same as the personal memory. The contacts with IT objects, especially mobile phone, lead to the change of autonomy of Self-perception and planning of everyday activity. The research described in the article are the second stage of research and lead to the next ones dedicated to more close examination of described below effects. The influence of IT technology to the Self structure is still getting stronger. The specific direction of the influence is difficult to close prediction in this moment, but in opinion of author must be monitored and described. Because of geometric increase of intensity of the contact between the human being and the IT objects the forms the activity easy-to-do until today could impossible to manage without of the IT support. For example in first stage of the research, made with IDI methodology, the subjects declare the lack of the chance of meeting with friends in the downtown without the support of the mobile phone. From the other hand the strong positive impact between the IT technology and cognitive abilities are undeniable in behavior in abstract level activity. In the opinion of author the name "mobile phone" is not actual in Polish culture anymore. This IT object should be treated as the "input" to the virtual data system.