Construction and Measure of the Evaluation Index System of Regional Soft Power - Taking Shandong Province as an Example

Based on the concept and connotation of regional soft power, combined with the actual situation of the economic and social development in Shandong Province, this paper builds a strong operational regional soft power rating index system. Using the data of the Statistical Yearbook of the 17 cities in Shandong Province in 2008, z-score standardized methods and factor analysis and so on, finally the paper have a comprehensive evaluation and analysis about the status quo of regional soft power of the 17 cities in Shandong Province. Key words: Regional soft power; Evaluation index system; Factor analysis