The Effective Spreading of Soft Power in Chinese Culture

The cultural soft power is the core of power which determines the existence of a national legality and rationality. To form the incommensurability and dialogicality between a country’s culture and other civilizations, we must strengthen the ability to spread culture effectively. The core of spreading cultural soft power is to achieve the identity of extrinsic and intrinsic collective culture. At present ,the spreading of Chinese culture still remains, to a certain degree, in a state of dislocation. In order to achieve cultural identity, certain power and value identity should be achieved first. This paper aims at exploring the above issue based on the analysis of the current situation of Chinese culture spreading and its soft power. Key words: Cultural soft power; Cultural transmission; Value identity