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ISSN: 2333-9721
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Anatomy of a failed sustainability initiative: government and community resistance to sustainable landscaping in a Canadian city

Keywords: human behavior , ecosystem stability , survival value , world economy , cultural values , social organization

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Abstract:

This article presents a case study of a "failed" sustainability initiative to establish sustainable landscaping demonstration sites in a northern, resource-dependent Canadian community. This failure is attributable to fears by municipal staff regarding public acceptance of landscaping alternatives and, in consequence, partial and ever-changing levels of support for the project. The outcomes suggest several lessons for achieving success in sustainability initiatives, including ensuring education for all parties, establishing and maintaining mutual commitments, and overt planning for potential negative public response.

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