Use Of Social Media In Automotive Sector And the Fiat Case

21st century; where technological improvements progress rapidly, has brought numerous changes in both commercial and social sense. Consumers’ demands and needs undergo changes thus companies’ search of alternative methods increase in means of satisfying their demands and meeting their expectations. Especially as internet ‘invaded’ every area of our lives with its positive/negative aspects, all the barriers between the manufacturer and consumer have been removed. Consequently, a structure has come into the picture where consumer could concurrently comment and take an active role in the process. ‘Social Media’ is one of the most critical and effective platform formed as internet, new media and communication technologies come together. Social Media; described as the general code for a super structure that infinite users denote all sorts of opinions like Facebook, Twitter and blogs; has become one of the areas where business world attach great importance in means of brand value and feel necessity to strategize on. In this study, firstly information regarding brand concept will be given and content of social media will be emphasized. Subsequently, observations will be made on use of social media in automotive sector and analysis will be realized on Fiat’s methods in using social media.