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Destinasyon Tatminin Belirleyicileri:Kuzey K br s Türk Cumhuriyeti'ni Ziyaret Eden Yabanc Turistlerin Alg lamalar

Keywords: Destaination satisfaction , determinants , international travelers , perception , North Cyprus

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Abstract:

A review of the tourism literature revealed that the travelers’ satisfaction from a tourist destination is an important determinant of their post-holiday behaviors. There are various factors affecting the travelers’ perceptions of destination satisfaction. Factors like environment and safety, lodging and restaurant facilities, shopping and tourist attractions, transportation facilities and local cuisine are some determinants *Bu al ma “The Fifth Asia Pasific Forum” da sunulan al man n teorik olarak geli tirilmi ve g zden ge irilmi halidir.46of destination satisfaction, is studied by many scholars. The purpose of this study is to investigate the effects of these variables on travelers’ perceptions on destination satisfaction. By using the scale developed by Qu and Li (1997), modified and applied by Rittichainuwat, Qu and Mongknonvanit (2002), travelers requested to participate in the present study by filling out the questionnaire in a selfadministrative manner. A sample of 251 tourists was collected, through convenience sampling, at the Ercan Airport departure hall. The research model has been designed and multiple regression analysis in SPSS 13.0 has been used for the measurement of the hypothesized relationships.In light of regression analysis results; environment and safety, lodging and restaurant facilities, shopping and tourist attractions and transportation facilities exerted significant positive effects on destination satisfaction. Findings also show that food dimension is found to have an insignificant effect on destination satisfaction. Implications for managers, limitations, and implications for future research were presented in the current study.

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