New Generation Marketing On Social Media And A Research On Usage Of Social Networks In

In today’s world where technological progresses are quickly changing our lives, firms have to reshape themselves according to this new understanding. Classical business models that focus on producer are replaced by consumer centric new business ideas. Firms which are far away from needs and expectations of consumer will lose their market position and disappear over time. This view shows itself in new communication channels and social media networks offer incredible possibilities for firms. In our study, conceptual basics of social media networks are covered and approached from the new marketing point of view. After that, firms in Turkish Communication and Information Technologies Industry examined in respect of their social media networks usage and results have been evaluated.