Hedonic Consumption From Simmel, Veblen And Sombart’s Point Of View: Negotium And Otium

Together with the modern capitalism, instead of satisfying needs, consumption became the need itself. Individuals who are transformed from being homo sapiens to homo consumens, are living in a hyperreality and headed towards pleasure and psychological satisfaction. In this hyperreality, individuals’ existance is strongly related with consumption. Simmel, Veblen and Sombart, they all underline the fact that consumption becomes individuals’ center of life, their main aim is to reach to an utopia by satisfying the needs which will never be satisfied completely. In this study, the roles of the concepts negotium and otium are analyzed together with the point, the luxury concept and hedonic consumption reached todayfrom Veblen, Simmel and Sombart’s theoretical point of view