The Function Of Television As A Tool Of Mass Communication In Adopting Popular Culture

Popular culture is the prevailing group of ideas, perspectives and attitudes that are deemed preferred per an informal consensus within the mainstream of a given culture and collection of ideas created by popular culture permeates the everyday lives of the society. At this point media has an important role. Because, today (at least from the early 20th century onward), there is no other tool that effects society like the media. People are living in a new world which is created by the popular culture forms and these forms are enjoined by the mass media tools. Therefore, there is a loop and mutual relationship between popular culture and mass media.By this point, our core aim is to evaluate this mutual interaction and relationship between mass media and popular culture. In the first part of the study, we will try to explain theoretical framework of popular culture and mass media concepts and in the second part, we will examine the power and function of television and its discourse and fiction which is one of the most powerful tools spread the forms of popular culture to the society.