Measuring Corporate Social Responsibility Perceptions in Public Relation

This paper focuses on the relationship between Corporate Social Responsibility and Public Relations. Public Relations plays a significant role in the process of developing the concept of corporate social responsibility (CSR), the fulfillment of those responsibilities, providing the effective communication and also it serves as a bridge connecting the organisation and the publics. To manage CSR policy and communication effectively, public perception of organisations’ social responsibility should be measured. Based on this idea employee perception of their organization’s social responsibility is measured, benefiting from four factors.