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"PULS." – ein Blog als Online-Magazin für Medizinstudierendeder Goethe-Universit t Frankfurt ["PULS." – a Blog-based Online-Magazine for Students of Medicine of the Goethe University Frankfurt]

DOI: 10.3205/zma000846

Keywords: Blog , Online-Magazine , Web 2.0 , Social Media , Communication , Blog , Online-Magazin , Web 2.0 , Social Media , Kommunikation

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Abstract:

[english] In the context of nationwide protests 2009 also students of the faculty of medicine/dentistry at Goethe-University in Frankfurt demanded more transparency and communication. To satisfy these demands, a web 2.0-tool offered an innovative solution: A blog-based online-magazine for students and other faculty-members.The online-magazine PULS.“ is realized with the share-ware blog-software (wordpress version 3.1.3) and is conceived and written by an online-journalist. PULS.“ is available from .The articles are generated from own investigations and from ideas of different groups of the faculty– deanship, students and lecturers. A user-analysis is conducted with the open-source software Piwik and considers the data security. Additionally, every year an anonymous online-user-survey (Survey Monkey) is conducted.“PULS.” is continuously online since 14.02.2010 and has published 806 articles (state: 27.11.2012) and has about 2400 readers monthly. The content focuses on the needs of Frankfurt medical students. The close cooperation with different groups of the faculty - deanship, students and lecturers - furthermore guarantees themes relevant to the academic faculty. “PULS.” flanks complex projects and decisions with background-information and communicates them understandable.The user-evaluation shows a growing number of readers and a high acceptance for the online-magazine, its themes and its style. The web 2.0-tool “Blog” and the web-specific language comply with media habits of the main target group, the students of the faculty medicine/dentistry.Thus, “PULS.” has proven as a suitable and strategic instrument. It pushes towards a higher transparency, more communication and a stronger identification of the students with their faculty. [german] Im Herbst 2009 forderten Studierende im Rahmen landesweiter Proteste auch am Fachbereich Medizin/Zahnmedizin der Goethe-Universit t Frankfurt mehr Transparenz und Kommunikation zu Angelegenheiten ihres Studiums. Einen innovativen L sungsansatz, um diesen Forderungen nachzukommen, bietet eines der Web 2.0 Werkzeuge: ein auf einer Blog-Software basierendes Online-Magazin für Studierende und andere Mitglieder des Fachbereichs.Das ffentlich zug ngliche Online-Magazin PULS.“ () wird mit einer freien Blog-Software (wordpress Version 3.1.3.) realisiert und von einer Online-Redakteurin konzipiert und geschrieben. Die Beitr ge entstehen nach eigenen Recherchen sowie aus Anregungen und Gespr chen mit verschiedenen Personengruppen des Fachbereichs. Die datenschutzkonforme Auswertung der Zugriffe erfolgt über eine open-sour

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