The Role of Technology Acceptance Model in Explaining Effect on E-Commerce Application System

Today e-commerce has become crucial element to transform some of the world countries into aninformation society. Business to consumer (B2C) in the developing countries is not yet a normalcy ascompared to the developed countries. Consumer behaviour research has shown disappointing resultsregarding the overall use of the Web for online shopping, despite its considerable promise as a channel forcommerce. As the use of the Internet continues to grow in all aspects of daily life, there is an increasingneed to better understand what trends of internet usage and to study the barriers and problem of ecommerceadoption. Hence, the purpose of this research is to define how far Technology Acceptance Model(TAM) contributed in e-commerce adoption. Data for this study was collected by the means of a surveyconducted in Malaysia in 2010. A total of 611 questionnaire forms were delivered to respondents. Thelocation of respondents was within Penang state. By studying this sample, conclusions would be drawn togeneralize the interests of the population.