A Legal Perspective of E-Businesses and E-Marketing for Small and Medium Enterprises (SMEs)

Electronic businesses are witnessing enormous growth as more and more people are switching to onlineplatforms. The widespread use of Internet has opened new channels to operate trade for many businesses.Also electronic marketing has become a proven channel of passing on the word to the customers. Legal andethical issues quickly become an area of concern. In this research recommendations are made toharmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culturein organizations. It begins with revising current state of regulations surrounding eBusinesses andelectronic marketing. The proposed approach offers risk management by considering risk mitigationstrategy, educating people and use of information technology. Monitoring compliance requirements aremet by reviewing the latest changes in regulations and rewarding the employees who ensures the successfulimplementation of the strategy.