Global Product Development and Design= Küresel ürün Geli tirme ve Tasar m

The new product development (NPD) process plays an increasingly important role in global economic competition. The competition to win business in overseas markets among product manufacturing companies operating at an international level is fierce. Hence companies located in the more established industrialized countries are now using the latest technology to maintain their trading position in the face of highly fragmented international markets, this has forced them to speed up the product development process. Thus to remain competitive within international markets, designers must be part of a global design activity. The creation of new products involves various disciplines including industrial design, marketing and manufacturing. Therefore, the process of NPD requires an awareness and understanding of the factors which influence inter-disciplinary and cross cultural-design. This paper focuses on the NPD activities of two notable consumer manufacturing industries in order to identify the characteristics of their global NPD processes and their operational requirements in an organization based across the globe. It also aims to draw the attention to the role of industrial design within the global NPD process. Firmalar n üretti i ürünler sadece ticari ba ar ve rekabet gücüyle ilgili g stergeler olu tururken, kurumsal tasar m kültürü, ürün geli tirme organizasyonu ve y netimi, Firmalar n ürün ba ar ykülerine kaynak olu turan etkenlerle ilgili g stergeler olu turmaktad r. ürün geli tirme i in bilginin kazan m ve kontrolü konusundaki firma davran lar na odaklanmak ürün geli tirme sürecinde üretim mühendisli i ve pazar ara t rma geli tirmeyle birlikte etkin rol üstlenen endüstri ürünleri tasar m mesle ini daha etkili yapabilmenin gücüne katk sa layaca savunulabilir. Sunulan makale, küresel pazarlarda tüketiciler taraf ndan arzu ve talep edilen ürünler üreten, uluslararas rekabet gücüne sahip iki Avrupa Firmas n n ürün ba ar lar na kaynak olu turan fakt rleri disiplinleraras perspektiften tart may ama lamaktad r.