Estudos mediáticos da Publicidade e Estudos Literários: diálogos intertextuais da Literatura na Publicidade

The interaction of literature and advertising is present in the history of marketing books and numerous academic papers. However, few studies depart for a discussion of adjustments between scientific fields at the intersection of the areas of Arts and Communication. From this perspective, this paper seeks to present alternatives to the dialogue between media studies applied to Advertising and Literary Studies, while interacting fields of scientific research.