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Magister Dixit 2012
ROLE OF NUMERALS IN SOCIAL ADVERTISING TEXTS OF THE USAKeywords: public service advertising , numerals , linguistic manipulation , quantity , quality. Abstract: This article deals with the role of the numerals in the texts of the public service advertising of the USA. The purpose is to give a case classification to use numerals in advertising texts and prove that the numerals are not only statistical data but also means of linguistic manipulation.
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