The Logistic Principles for Fast Flexible Strategy Design of the Company in Crisis Time

The article deals with design of the logistic principles enabling an enterpriseto create a strategy flexible in terms of business and marketingand stable and steady in terms of manufacturing. In order to create astrategy model the following principles can be applied: shortening theperiod of capacity planning combined with flexible planning, syncro– MRP (Material Required Planning) principle, the application of forecastingin capacity planning, creation with partners of one of the cooperationforms such as supply chain, demand chain, lean supply chain,agile supply chain, leagile supply chain, and using the dbr (Drum BufferRope), APS(Advanced Planning System) and SCP (Supply ChainPlanning) systems. The article describes application of this principlefor model design of the flexible strategy for Chemosvit fólie a. s. company,and the results of this application in the crisis time 2009–2011.