ANALYSIS OF THE ECONOMIC IMPACTS OF CULTURAL FESTIVALS: THE CASE OF CALABAR CARNIVAL IN NIGERIA

This study investigates the economic impacts of the Calabar Carnival Festival in Nigeria. A convenience sample of 464 attendees was used for the study. A semi-structured, self-administered questionnaire was employed in collecting relevant social and economic data from respondents. The result supported the claim that event tourism has positive economic impacts on the host community.