EXPLORING TOURISTS’ PERCEPTION: THE CASE OF BANGLADESH

The purpose of this research is to test the tourist’s perception in the choice of selection a destination under the perspective of Bangladeshi tourism environment. The survey instrument was employed by using convenience sampling procedure on 250 tourists from significant tourist’s destination places from Bangladesh. Exploratory factor analysis (EFA) followed by Confirmatory factor analysis (CFA) was used to test the key influential attributes. Apart from that structural equation model was also used to test the hypothesis of this study. The result shows that most of the tourists perceived that selection of a destination highly depend on destination brand image, internet adoption followed by customer’s satisfaction. This research will assist the operators of tourism industry in Bangladesh to understand the influential factors which are influencing tourist’s perception to choose a destination that is unexplored previously by the past researchers.