JET SKI DEVELOPMENT STRATEGIES: THE CASE OF CASPIAN SEA`S SOUTH-WEST BEACH

Marine tourism is an important component of ecotourism in the Mazandaran. It offers a wide range of passive and active recreational activities in Caspian sea`s South-west beaches. This paper is intended to describe situation and history of the PWCs (JET SKI) in Mazandaran and determine Jet Ski development strategies in south of Caspian Sea as a major ecotourism hub in Iran. This paper provides a strategy framework for both Iranian Governmental and private sectors to develop the marine tourism in the region. Then it Determination of appropriate Jet Ski development strategies in Mazandaran (South of Caspian Sea's).